What metrics are shown in Sends Analytics?

Learn what each SMS and email metric means and how it affects your message deliverability

By understanding these metrics and what they indicate about your message delivery, you can refine your approach and achieve better results.

  • SMS:
    • Pending: The SMS has been queued and is waiting to be processed.
    • Sent: The SMS has been accepted by the carrier and sent to the recipient's device.
    • Delivered: The carrier has confirmed that the SMS was successfully delivered to the recipient's device.
    • Undelivered: The carrier was unable to deliver the SMS to the recipient's device and has stopped trying.
    • Failed: The SMS delivery has failed due to an error, such as an invalid phone number or network issue.
    • Received: The recipient's device has received the SMS. Note that this does not necessarily mean that the recipient has read the SMS.
    • Unsubscribed: The recipient has replied with a keyword or clicked a link to unsubscribe from future SMS messages.
  • Email:
    • Pending: The email has been queued and is waiting to be processed.
    • Sent: The email has been accepted and sent to the recipient’s mail server.
    • Delivered: The receiving server accepted the message.
    • Deferred: The receiving server delayed acceptance of the message.
    • Blocked: The receiving server denied the message, but SendGrid won’t suppress the email address.
    • Bounced: The receiving server denied the message, and SendGrid will suppress the recipient’s email address going forward.
    • Processed: The email has been processed by the recipient’s mail server. This status does not indicate whether the email was delivered to the recipient’s inbox or not.
    • Dropped: The email has been dropped and will not be delivered to the recipient’s mail server. This could be due to a variety of reasons, such as an invalid email address or a suppressed email address.
    • Unsubscribed: The recipient has clicked the unsubscribe link in the email and has been added to the suppression list to prevent future emails from being sent to them.
    • Spam Report: The recipient has marked the email as spam. This could negatively impact your sender reputation and deliverability in the future.