Segmenting Contacts

Norby automatically segments your contacts based on how the audience member initially shared their information.

You can segment contacts based on one of these two registration vehicles:

    • Event
    • Signup

When creating a new SMS or Email sends campaign, the first step will be to choose an event or signup contact segment that you want to communicate with. All registrants for the event or signup will be included in the sends contact segment.

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If you added custom fields to the event or signups registration information, you can segment your list further based on audience responses. To learn more please review our help article on How to Create a Sends Campaign.